Hoteliers’ ability to sustain its competitive lead is vital for the stability of the business in today’s highly competitive market. Quality plays important role in keeping any company in a competitive advantage. It is the extent of how well a service provider can meet or exceed its customers’ needs and expectations.
In the free market competition tends to be high to achieve customer's satisfaction. Even more so with the rapid development of technology that make the quality of life constantly rising. We no longer only look for security and safety when it comes to choosing our place to live. Flexibility, comfort and luxury is gaining more momentum as the market demand make more mindful and conscious choices. Hostels at the core of the hospitality sector with their various offerings accessible worldwide take the leading position in bringing more fulfilment and satisfaction into our everyday lives.
Services of some hotels are similar if not identical, prices are not easy to change, and the cost to change to another service is relatively low. This is what makes it a tough job for individual hotels to keep their strong position in this competitive market. Now even more so with coronavirus's disrupting impact on the entire hospitality sector.
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